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商品編號： 9-608-119 出版日期： 2008/02/04 作者姓名： Shih, Willy 商品類別： Other 商品規格： 19p 再版日期： 2019/02/07 地域： 產業： Music 個案年度： 2007 -
商品敘述：
The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also had a huge impact on the business models of major record labels. Modularity, and the commoditization spill-over enabled by modularity in the personal computer industry, was a major force in the development of the market. While Apple''s iPod today holds the dominant market position, new forces of commoditization continue to drive shifts in the value chain. The case examines the commoditization cycle and contrasts integrated solutions such as the iPod-iTunes software-iTunes Music Store with emerging competition from other MP3 players and the Amazon.com Music Store.
涵蓋領域：
Technological change;Technology;Consumer behavior;Value chains;Technological planning;Modularity;Disruptive innovation
相關資料：
Case Teaching Note, (5-608-120), 15p, by Willy Shih
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